Red Bull

Red Bull Retail Travel wanted to promote Red Bull among Chinese Tourists in Thailand. They want to increase the consumption of Red Bull during their Trip in Thailand, and other parts of the world.  

Context

9Million of Chinese travellers went to Thailand every year, and it is strategic to retail travel Brands to target this specific segment of Consumers.  Red Bull Contacted GMA to communicate only to the Chinese Tourists 

Mission 

• Communicate about the different packaging of Thai Red bull
• Create a buzz on Travel Forums, Travel Influencers & bloggers, and Travel eMedia. 
• Sensitive Chinese travellers to drink Red bull during their Holiday 

GMA has helped Red bull to communicate well and Reach target audience. 

Results 

• 50 main travel Media publish articles: 100 000 exposure 
• 100 Conversation on Forums creating 15 000 engagements: 120 000 Exposure 
• 20 famous Influencers on Travel speaks about Red Bull in Thailand: Exposure 250 000exposure
• 20 Baidu Position for Products recommendation when travelling to Thailand 

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